Lexington, KY (June 3, 2014) ‘ Racing fans at Belmont Park looking for a timely keepsake of California Chrome’s bid for a Triple Crown can visit a special Green Screen photo booth on the first floor grandstand (near the winner’s circle) on Belmont Stakes Day, Saturday, June 7th to promote the Thoroughbred Aftercare Alliance (TAA). Fans can support the retirement, retraining and adoption of former racehorses across North America with a $10 contribution and have their picture superimposed onto a racing photograph of California Chrome. Tagged images can be immediately uploaded to social media accounts (Facebook, Twitter, or email) and fans will receive a souvenir ‘4 x 6’ photograph. The booth is sponsored by Daily Racing Form (DRF), and 100% of the proceeds will go to Thoroughbred aftercare.
“Sherman Racing is proud to do all we can for The Thoroughbred Aftercare Alliance. It is important what they do, so bringing attention to that is important to us,” said Alan Sherman, assistant trainer of California Chrome, whose connections graciously granted permission to the TAA initiative.
“Every now and then the stars align and afford superior opportunities to promote our sport, celebrate an incredible race horse, engage a broad spectrum of fans and partner with the finest racing operation all while providing important support for our retired racing stars,” said John Hartig, Chairman and CEO, Daily Racing Form. “California Chrome, Belmont Park, DRF and the TAA teaming up for the good of our sport is one of those great opportunities and we certainly are proud to be a part of this effort.”
‘DRF and Sherman Racing have given TAA an unparalleled opportunity to reach out to a broader audience during an extremely special time for the Thoroughbred racing community,’ said TAA Executive Director James Hastie. ‘Given the crowd anticipated to be on hand for a potential Triple Crown victory ‘ our volunteers and I are going to try and raise $25,000 to support the outstanding work being done by our accredited partners for the Thoroughbreds under their care.’
Credentialed media to receive complimentary photographs. TAA board members will be available at the TAA/DRF booth for interviews. Please contact James Hastie to make arrangements at (315) 263-5326.
ABOUT Thoroughbred Aftercare Alliance
Based in Lexington, Ky., the TAA is a 501(c)(3) non-profit organization designed to serve as both an accrediting body for aftercare facilities that care for Thoroughbreds following the conclusion of their racing careers, and a fundraising body to support these approved facilities. Funded initially by seed money from Breeders’ Cup, Ltd., The Jockey Club, and Keeneland Association, the TAA is comprised of and supported by owners, trainers, breeders, racetracks, jockeys, aftercare professionals and other industry groups. The American Humane Association and American Association of Equine Practitioners have approved TAA’s Code of Standards and accreditation process. For more information, please visit thoroughbredaftercare.org or call 859-224-2756.
ABOUT DAILY RACING FORM
Daily Racing Form, ‘America’s Turf Authority since 1894″ for Thoroughbred racing horseplayers and professionals throughout North America is the Thoroughbred industry’s dominant multi-channel media company. Launched in 1894, Daily Racing Form is the only daily newspaper in the U.S. dedicated solely to the coverage of a single sport, publishing up to 2,000 unique pages of statistical and editorial copy every day, in as many as 20 daily editions, 364 days a year. Its companion website, www.DRF.com is the most heavily-trafficked horseracing destination, providing players with the most extensive news coverage in racing, interactive past performances, exclusive handicapping tools, and access to DRF Bets’, America’s fastest growing online and mobile wagering platform. In 2012, Daily Racing Form introduced DRF Breeding, a business dedicated to serving the Breeding industry, bringing expanded coverage/tools to horseplayer and breeding enthusiasts alike.
