StableDuel, Thoroughbred racing’s newest game, has declared September its “Aftercare Month” and has teamed up with the Thoroughbred Aftercare Alliance and the Retired Racehorse Project. With two initiatives, the brand wants to shine a light on the owners of off-track-Thoroughbreds and their horses and raise money within the StableDuel app for both organizations.
Beginning Sept. 1, owners of OTTBs are invited to share a picture or video of their Thoroughbred on social media with the hashtag #PlayRaceAdopt. They will then be entered to win a prize pack from the three organizations including a saddle pad, riding clothing, and more. Two winners will be selected and announced each week.
StableDuel’s slogan of #PlayRaceWin is built around its players, the game, and Thoroughbred racing. However, for the entirety of the industry, it’s important to show that when the horses complete their careers on the racetrack, they are able to become great partners for horse owners, whether it be in a competitive capacity or as a pet. StableDuel thought that a great way to showcase that aspect of the sport is through the brand altered hashtag of #PlayRaceAdopt.
“We are so excited to partner with StableDuel this month and to introduce their innovative approach to racing/gaming to a new audience. For so many equestrians who ride off-track Thoroughbreds, the love and admiration they have for the breed either stems from an interest in racing or is the catalyst for it. StableDuel’s user-friendly approach provides a fun and affordable way for fans to learn and experience more about the sport,” said Jen Roytz, executive director of the Retired Racehorse Project.
In addition to the social media contest, the StableDuel app will offer a weekly contest that will raise money for both organizations. Each Sunday, players can enter the Charity Contest with a $5 entry and play the popular game to win the usual cash prizes and StableDuel will donate its proceeds to each charity.
“StableDuel is passionate about giving back to the industry that our business is built on and we know during tough times, organizations have had to cancel many of their normal ‘money raising’ events. We are excited to do our part and help bring attention and money to aftercare,” said Bri Mott, director of marketing at StableDuel.
StableDuel sponsored the Best Turned Out Horse Awards at the Preakness in 2019 supporting the Thoroughbred Aftercare Alliance.
“We’re once again happy to partner with StableDuel and we are grateful for their support of the TAA. We hope this initiative can celebrate off-track Thoroughbreds while showing how much fun it is to play the races,” said Stacie Clark Rogers, operations consultant for the TAA.
For more information visit the StableDuel website: www.stableduel.com/playraceadopt
