Lexington, Ky. ‘ October 27, 2014 ‘ The Thoroughbred Aftercare Alliance (TAA), an official Breeders’ Cup charity, is pleased to announce two exciting fan experiences to promote Thoroughbred Aftercare at the upcoming Breeders’ Cup World Championships, to be held October 31-November 1, 2014 at Santa Anita Park in Arcadia, Calif.
On Saturday, November 1, racing fans at Santa Anita Park can visit a special Green Screen photo booth on the first floor grandstand breezeway (next to the John Henry statue) and get the chance to ‘ride’ a Breeders’ Cup contender. For a $10 contribution supporting the retirement, retraining and adoption of former racehorses across North America, fans can have their picture superimposed onto a racing photograph of California Chrome, Shared Belief, past Breeders’ Cup contender Game on Dude, or they may choose a Breeders’ Cup Red Carpet background. Tagged images can be immediately uploaded to social media accounts (Facebook, Twitter, or email) and fans will receive a souvenir ‘4 x 6′ photograph. The booth is sponsored by Breeders’ Cup, Daily Racing Form (DRF), Bourbon Lane Stable and Equine Medical Center (Dr. Vincent Baker and Associates) and 100% of the proceeds will go to Thoroughbred aftercare.
Credentialed media to receive complimentary photographs. If you are attending the Breeders’ Cup and would like more information about the TAA mission or have specific questions for one of our TAA representative, please visit our booth.
“Since TAA’s inception, we’ve been there to offer support as we must make sure our horses are taken care of after their running days are over. The TAA Green Screen Breeders’ Cup event is a fun, interactive way to raise awareness and funds. We are certainly looking forward to it,” said Peter Rotondo, Vice-President of Media and Entertainment, Breeders’ Cup Limited.
Additionally, at 11:00 AM today the TAA is launching a video via social media entitled ‘All About the Horse.’ This fun, lighthearted parody video is based off the hit song ‘All About That Bass’ and it’s purpose is to bring to life how donations to the TAA can help retired racehorses. The video was a collaborative effort by TAA staff, volunteers and industry professionals from coast to coast. Shea Leparoux who recorded the vocals for the video said, ‘I was happy to be a part of this project to help show the need for second careers for retired race horses in a way that could reach a broad viewing audience.’
The video may be viewed on the TAA’s Twitter (@TBaftercare), Facebook and YouTube pages. Fans are encouraged to share the video using the hashtag #Allaboutthehorse. The Maryland Jockey Club has pledged $1,000 for the first 1,000 views to help drive views and donations to the TAA.
ABOUT Thoroughbred Aftercare Alliance: Based in Lexington, Ky., the TAA is a 501(c)(3) non-profit organization designed to serve as both an accrediting body for aftercare facilities that care for Thoroughbreds following the conclusion of their racing careers, and a fundraising body to support these approved facilities. Funded initially by seed money from Breeders’ Cup, Ltd., The Jockey Club, and Keeneland Association, the TAA is comprised of and supported by owners, trainers, breeders, racetracks, jockeys, aftercare professionals and other industry groups. The American Humane Association and American Association of Equine Practitioners have approved TAA’s Code of Standards and accreditation process. For more information, please visit thoroughbredaftercare.org or call 859-224-2756.
ABOUT Breeders’ Cup: The Breeders’ Cup administers the Breeders’ Cup World Championships, Thoroughbred racing’s year-end Championships. The Breeders’ Cup also administers the Breeders’ Cup Challenge qualifying series, which provides automatic starting positions into the Championships races. The 2014 Breeders’ Cup World Championships, consisting of 13 (grade I) races and purses totaling $26 million, will be held Oct. 31-Nov. 1 at Santa Anita Park in Arcadia, Calif., and will be televised live by the NBC Sports Group. Breeders’ Cup press releases appear on the Breeders’ Cup Web site, www.breederscup.com. You can also follow the Breeders’ Cup on social media platforms Facebook, Twitter and YouTube.
